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Category Archives: Making Marketing Easy
Business Values – the new buzzword?
I’ve been working with Business Values for about 10 few years now, and increasingly I’m seeing amazing results from companies who recognise the need to put their values at the front of their ‘rule book’ for decision making, marketing, recruitment … Continue reading
Beginners Guide to Writing Easy, Excellent Blogs
What makes a great blog? I’ve just launched my latest book – Idea to Author-ity® which is essentially about How to Write a Book, publish and market it, and use it to become an author-ity in your industry. And today … Continue reading
Old Fashioned Marketing
I read recently that many e-marketers are returning to the tried and true methods loved back in the ‘olden days’ of pre-internet. I’m not surprised, given that many of us are simply inundated with e-letters, blogs, and let’s not overlook … Continue reading
Tagged Customer Relationships, Modern Marketing Solutions, Success Strategy, Traditional marketing
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Creative Testimonials
It’s not a matter of just telling the world how great you are, sometimes the best way to beat a drum is to give someone else the gong! How can you do this? Simple, get testimonials. It’s OK to … Continue reading
Posted in Becoming a High-Profile Expert, Making Marketing Easy
Tagged Becoming Famous, marketing professional expertise, Success Strategy
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Leave Infomercials for Dead
I just watched a 5 minute segment on TV prime time breakfast featuring the Sumatra tigers at Australia Zoo, showing off their swimming skills. What was fascinating from my point of view was the fact that Australia Zoo had … Continue reading
WordPress Websites for Speakers
WordPress Websites for Speakers As a coach to speakers and authors, who also has a strong focus on marketing, the subject of websites is a hot one and I’ve assisted in several ways to get speakers’ websites up and running … Continue reading
Thinking Global?
We all too easily fall into the trap of undervaluing what we are each amazing at doing, delivering on, and how much we can individually change a tiny piece of the world. Geography is no longer a barrier – only our perceptions of distance. Continue reading
EZineArticles.com – You Rock!
EZine Articles reminded me about just how GREAT marketing works today by surprising me and making me feel really valued and special about one of my talents.
Managing Expectations
Getting great at customer service is about managing your customer expectations and doing the basics exceptionally well, this is a much better option than trying to go over the top and under-delivering on fancy promises. Continue reading
The Way Things Look
How accessable are , and how approachable are you perceived to be by your customers and potential clients? Do the understand what you do and why you are the best person/company to engage with? Is your packaging inspirational to them? Do they truly get how much value you offer? Continue reading