This was a question just asked by a new colleague of mine working in the area of Social Media. She’s a Facebook whizz and networker extroardinaire, but confessed to being a blogging virgin… and my reply is as follows:
Lie back and think of England my friend, you are about to lose your virginity!!! ;-) Yes, blogging is important because it’s about sharing more information than you really can on any of the other platforms. I know you tube is important, but many people still want to read a quick thing (even rather than a book or magazine article sometimes) than see things. It’s about learning styles – some read, some listen, and some watch to get their education – and most of us do various combinations of all these – plus Do of course. Blogging is important and I highly recommend using WordPress because it’s got great Google SEO benefits.
Now there’s a really good reason why I copied this over from my FB reply – and in case it’s not obvious, I’ll explain it here. This as a FB post is way too long. And I’m still only up to 175 words.
A typical blog will be an average of 300 words, (I favour approx 400), and contains valuable information. (I do hope you find this helpful and valuable!). A 2 minute YouTube video post might also only average about 200 words – and sometimes people want more. There are also those of us who love to read and/or view content. So just relying on one option is not enough.
If you are a professional expert who speaks and/or writes, then you must get your valuable content out to your market. Blogging is a necessary part of that process.