This was a question just asked by a new colleague of mine working in the area of Social Media.    She’s a Facebook whizz and networker extroardinaire, but confessed to being a blogging virgin…  and my reply is as follows:

Lie back and think of England my friend, you are about to lose your virginity!!!  ;-)  Yes, blogging is important because it’s about sharing more information than you really can on any of the other platforms.  I know you tube is important, but many people still want to read a quick thing (even rather than a book or magazine article sometimes) than see things.  It’s about learning styles – some read, some listen, and some watch to get their education – and most of us do various combinations of all these – plus Do of course.  Blogging is important and I highly recommend using WordPress because it’s got great Google SEO benefits.

Now there’s a really good reason why I copied this over from my FB reply – and in case it’s not obvious, I’ll explain it here.    This as a FB post is way too long.  And I’m still only up to 175 words.

A typical blog will be an average of 300 words, (I favour approx 400), and contains valuable information.   (I do hope you find this helpful and valuable!).    A 2 minute YouTube video post might also only average about 200 words – and sometimes people want more.  There are also those of us who love to read and/or view content.  So just relying on one option is not enough.

If you are a professional expert who speaks and/or writes, then you must get your valuable content out to your market.  Blogging is a necessary part of that process.