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Tag Archives: Customer expectations
Reckless Customer Service
I’ve become so much more aware of great and lousy customer service since launching this Retailers’ Re$source site, but some things really do leave me feeling very uncomfortable about where I spend my money and two incidences this week (and it’s still only Tuesday) … Continue reading
The Customer’s Responsibility
I often write from the point of view of a business operator wanting to increase my (happy) customer base, but two things recently made me decide to write about the benefits of being a good, recognised and valued customer. Now … Continue reading
How Important is Authenticity?
I heard this line today – ‘Authenticity is about Beauty Scars’ and it really made me think about the importance of this in business today. I have a client who is battling with her bosses right now – there are … Continue reading
Sharing a bed with 10 strangers
Businesses – especially those in the hospitality industries – simply cannot afford to be complacent about this. Customer service is what wins or loses customers, and builds or destroys reputations Continue reading
EZineArticles.com – You Rock!
EZine Articles reminded me about just how GREAT marketing works today by surprising me and making me feel really valued and special about one of my talents.
And then the Bank did this!
The Banking system is overwhelmingly lacking in personal care, customer service, and common sense no longer prevails. And yet they are all working so hard to get new customers, but at the expense of their existing ones. It’s a buyers market if you are willing to shift. Continue reading
The Way Things Look
How accessable are , and how approachable are you perceived to be by your customers and potential clients? Do the understand what you do and why you are the best person/company to engage with? Is your packaging inspirational to them? Do they truly get how much value you offer? Continue reading
What’s your Phrase that Pays?
Your own Phrase That Pays needs to address the key things that you really want people you connect with to know. What are you passionate about them really understanding? It might take longer than a three – five word positioning statement, and more than an average nine word slogan, and it does serve a different purpose. But it does stick in people’s minds when you say it, and helps to change the way they think about what you do. Continue reading
Win-Wins in Value Adding
Adding value instead of competing on price is great, but there are some simple golden rules to follow to help your clients appreciate the added value in the work you do, and make it easier to stop competing on price. Continue reading




