You know, your audience is not just found in your back yard anymore. It’s maybe miles away, or even thousands of miles. Across the world are people wanting to know what you can do to help them. Are you reaching them?
It’s easy to consider that your best market is maybe made up of the people you can see and sit down with, but with the wonders of technology today, you really need to be thinking global.
Today I started with a meeting on skype with my colleague in Holland, then I hosted a Webinar with attendees in the USA, and the UK, followed by an online meeting with an associate in the USA, and now I’m heading out to have lunch with another client in NZ. Over the course of this week I’ll be doing business with people in Perth, Melbourne, Brisbane, Scotland, Germany, Montana, Amsterdam, Arizona, Auckland and Wellington. All from my office in Hamilton NZ.
It’s remarkable what can be achieved by phone, skype, online meeting services, email. And by establishing a reputation for being available at various times of the day, I’m known to be flexible in my schedule which accommodates not only me but also those people I wish to connect with.
Are you thinking outside the square office you work in?
Maybe you think social media and online system are too hard. A lot of people do. However it is well worth investing in, some time, education and resources to get on board with the tools that can make your life easier, bigger, and more rewarding. There is a whole world waiting for you – if you know where to enable them to find you.